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Press Release
Wharf T&T eBusiness launches WeB-eM service
2007 Aug 7
Wharf T&T eBusiness Limited (WeB), a wholly owned subsidiary of Wharf T&T Limited, today unveiled its flagship email marketing service - WeB-eM. WeB-eM is an effective e-mail marketing tool designed for small and medium enterprises (SMEs) to create, deploy, analyze and report results of e-mail marketing campaign.
"SMEs are in need of a low-cost, high ROI tool to improve its competitive power and market exposure. Traditional market promotion channels such as print advertising or direct mail are too expensive for them. According to a recent SME market research conducted by WeB in June 2007, 115 SMEs were successfully interviewed, 83% of respondents claimed that they would use e-marketing in the next 6 months, and e-mail marketing would be the most preferred form of e-marketing being considered by the respondents. One of the reasons why e-mail marketing emerged as a new channel is its low entry cost and high level of return," said William Kwan, Director and General Manager of Wharf T&T eBusiness Limited. "However, the Unsolicited Electronic Messages (UEM) Ordinance enacted in May 2007 regulating electronic marketing promotion activities has raised the alarm among SMEs in Hong Kong who will need a tool for legal compliance. The Ordinance defines a framework for e-mail marketing adoption, allowing SMEs to explore the unlimited business opportunities under a structured and legitimate e-marketing environment. WeB-eM is not only an ideal tool for UEM compliance, but also empowers SMEs to adopt best practices."
"Up to now, there are enterprise solutions available in the market to help address the above concerns, but the initial investment in equipment set up, web application development and training has gone beyond the affordability threshold for SMEs. WeB sees the pressing need of SMEs for a cost-effective, user-friendly and work-efficient web-enabling tool that can also address their concern over the lack of IT skills and resources. We thus introduce a value-for-money and easy to use WeB-eM service. WeB-eM is priced at an affordable entry monthly cost of only $100 plus." Mr. Kwan added.
The flagship WeB-eM is an effective DIY e-marketing tool that offers customers a revolutionary approach to managing web-based market promotion campaign. WeB pioneers the unprecedented tracking and triggering functions that allow automated, timely and proactive follow up emails when recipients click on a specified content. WeB-eM also takes care of the basic e-mail marketing functions by providing easy step-by-step guide to develop permission based in-house lists and construct appropriate and attractive templates. The key features of WeB-eM include:
List Manager - List manager is a centralised repository that manages all clients' email and contact lists in a centralised location instead of having scattered multiple lists. Master List can be created in 4 different ways - capturing data from name cards, migrating from MS Outlook address book, uploading from common file format such as excel or CSV and quick input manually. Target List can also be created through an easy-to-use built-in data base filtering tool.
Campaign Builder - It creates and sends professional email newsletters, promotional flyers and more in just minutes - with no special technical IT skills required. A wide range of attractive templates is available for users according to their specific needs. Simply follow the step-by-step procedure and select the desired templates available in both English and Chinese.
Intelligent Spam Analyzer - WeB-eM understands the criteria used by ISPs in blocking or filtering spam e-mails. It analyzes your e-mail content to assess whether the e-Mail content created would be classified as a potential spam.
UEM Compliance Manager - WeB-eM provides an "unsubscribe facility", i.e. "opt-out' link to ensure that every recipient has the right to choose not to receive any messages in the future. The system will then proactively track, update and report all "unsubscribe requests" to ensure they are being attended to in accordance with the lately enacted UEM Ordinance.
Trigger-Based Engine to help find the bestselling moment - It is a highly effective feature that allows users to contact your prospects or customers automatically at the bestselling moment. By setting pre-defined action conditions such as "birthday" or "clicks on a particular product information link", a follow-up email will be sent to your customers automatically at the predetermined schedule. It helps SMEs grasp every chance to open up a one-to-one customer dialogue as if they have a "7 x 24" sales force support. Unlike fax, e-mail is a two-way communication, WeB-eM enables you to track your readers' reading behaviour, which will trigger additional selling opportunities.
To conclude, this powerful service provides every necessary step and advice on effective email marketing that helps SMEs address concerns over UEM Ordinance compliance while building permission based customer list, email design and content creation as well as generating and analysing post campaign reports.