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Press Release
Launch of free Public Unsubscribe Facility by WeB www.unsubscribe.com.hk
2007 Sep 17
Wharf T&T eBusiness Limited (WeB), an IT services subsidiary of Wharf T&T Limited, today announced the grand launch of Public Unsubscribe Facility, a free service portal designed to help SMEs manage the 'unsubscribe' requirement under the Unsolicited Electronic Messages (UEM) Ordinance.
The UEM Ordinance has come into effect on 1 June 2007 and will be fully implemented towards the end of 2007. The enactment of UEM Ordinance aims to provide a statutory framework to regulate the sending of commercial electronic messages and strike a balance between respecting the rights of recipients and allowing the development of legitimate electronic marketing. WeB strongly believes that the UEM Ordinance, supported by the right marketing tool, actually facilitates marketers to approach their target customers and achieve the best marketing result.
"With the introduction of the UEM Ordinance, marketers have to adapt to the new regulation and make changes in their marketing practices. The absence of a free e-marketing tool for compliance with the UEM Ordinance in the market has inspired us to launch the "Public Unsubscribe Facility" - a free service portal designed to help SMEs automate the compliance requirement and meet the implementation timetable," said William Kwan, Director and General Manager of WeB.
The Public Unsubscribe Facility is a user-friendly and free service portal available in both Chinese and English for SMEs to manage email 'unsubscribe' request in compliance with the unsubscribe facility requirement of the UEM Ordinance. Users just simply register at http://www.unsubscribe.com.hk/ and follow a very simple step-by-step instruction to manage the following unsubscribe functions:
1. Create "unsubscribe link" for inclusion in outgoing e-mails;
2. Store and manage unsubscribe lists and keep records of unsubscribe requests; and
3. Remove unsubscribe list from future outgoing email lists
By using WeB's "unsubscribe link", marketers can continue to enjoy the unique opportunities brought by Internet and e-marketing.
"Our initiative receives great support from various reputable local institutions including Hong Kong Institute of Marketing (HKIM), Hong Kong Productivity Council (HKPC) and Internet Society Hong Kong (ISHK). Besides, Mr. Ha Yung-kuen, Deputy Director-General of Telecommunications from the Office of the Telecommunications Authority (OFTA) has also participated in the ceremony to welcome the launch of "Public Unsubscribe Facility," Kwan added.
"The rapid development of Internet technology, broadband and web-application has stimulated the adoption of e-marketing. The introduction of the UEM Ordinance creates new challenges to SMEs as most of them lack the skills and resources to deal with the new circumstance. The launch of the Public Unsubscribe Facility makes available a free tool that help SMEs to conduct legitimate e-marketing activities. As a leading marketing institution, we support such an initiative that facilitates e-marketing adoption," said KM Yim, Chairperson of Hong Kong Institute of Marketing.
"WeB has played a key role in promoting the use of e-marketing in Hong Kong since its establishment in early 2007. The debut of the Public Unsubscribe Facility, the launch of our game-based e-marketing training platform as well as previous effort in e-marketing education demonstrate our commitment to fostering e-marketing adoption among SMEs. We will continue to develop more quality tools for SMEs and support the development of e-marketing in Hong Kong." Kwan concluded.
About the Unsolicited Electronic Messages (UEM) Ordinance
The UEM Ordinance passed in May 2007 aims to introduce a statutory framework for regulating the sending of commercial electronic messages and strike a balance between respecting the rights of recipients and allowing the development of legitimate electronic marketing in Hong Kong. The Ordinance comes into force in two phases. Phase I started on 1 June 2007 with the use of unscrupulous techniques to reach out to more recipients as well as fraud and other illicit activities related to the sending of multiple commercial electronic messages being prohibited. Phase II of the Ordinance regarding the rules for sending commercial electronic messages will come into effect towards the end of the year. OFTA is currently conducting a public consultation on the Code of Practice under the UEM Ordinance.